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A Movie with an Exceptional Message: The Story of How and Why Nike Created Air Jordans
Nike took a risk, fought, and won, and the world hasn’t been the same since
It is a story we all know and love, and we know how it ends. But there is a new movie that reminds us of the events that made the story happen and its impact.
The story has touched our hearts for four decades. It’s about the evolution of a shoe. An object that protects our feet and helps us run, fly and jump. But it is not any ordinary shoe. It is an Air Jordan and the movie that has personified it is Air.
It is an impactful movie that transcends the object. It focuses on teamwork, collaboration, risk, persuasion, and reward. It’s a story about the competitive nature of winning with respect, dignity, and fortitude at all costs.
The movie was directed by Ben Affleck, who also plays the co-founder and CEO of Nike, Phil Knight. The cast includes Matt Damon, Jason Bateman, Chris Messina, Chris Tucker, Viola Davis, and others.
The movie documents a small but earth-shattering snapshot of Nike’s history. It focuses on how a partnership with Michael Jordan was conceived and built against many odds.
