There are a lot of variables we do not have control over. With a lot of stat information that we're not seeing. While I like to think I've got control, and can write to an understandable audience, the reality is we don't. But that doesn't make me cyncial about Medium. It's the way of the Web and is an issue that every corporate webmaster, and social media expert has. Medium is not a bad platform when you consider the mechanics involved.